📢 Marketing Magic
Step into the world of marketing wizards! Let’s explore the campaigns we should launch, pause, or amplify to make our team’s story unforgettable. Ready to brainstorm the next big hit?
Template Columns
🚀 Launch New Campaigns
Suggest new strategies or actions we should start to boost our team’s presence, just like launching a fresh marketing campaign.
Base column: Start🛑 Pull the Plug
Identify tactics or habits that no longer serve us, just as we’d stop running ineffective ads.
Base column: Stop📈 Amplify the Winners
Highlight what’s effective and should be continued, akin to doubling down on a successful marketing strategy.
Base column: ContinueAbout this template
The Marketing Magic retrospective uses a marketing campaign mindset to brainstorm what your team should launch, stop, or double-down on, ensuring efforts focus on the most impactful ideas.
When to use this template
Use this template when your team wants a creative, engaging way to evaluate ongoing projects, especially before or after a major campaign, sprint, or planning cycle.
How to facilitate
Kick off with an energizing introduction to set a creative, open tone and remind everyone of the retrospective’s marketing theme.
Explain the three columns: Launch New Campaigns for fresh ideas, Pull the Plug for stopping unhelpful tactics, and Amplify the Winners for boosting what's working.
Give team members quiet time to add their thoughts to each column. Encourage short, clear statements for each note.
Invite the group to review and discuss the items in each column. Clarify, combine similar ideas, and ask follow-up questions to dig deeper.
Facilitate a collaborative voting round to highlight the most valuable or urgent suggestions in each column.
Lead a group discussion on top-voted items to define next steps, focusing on actionable outcomes for each category.
Wrap up with a quick check-out round, asking each person for one word or phrase summarizing how they feel about the new direction.
Pro Tips
Leverage marketing lingo as metaphors to spark creativity and help team members think outside the box.
Use visuals or campaign ads as inspiration to kick-start brainstorming, especially if energy feels low.
Encourage building on each other's ideas to cultivate bigger, bolder campaigns or improvements.
Aim for a balanced number of items across all columns to avoid focusing only on new ideas or problems.
Capture action items with clear owners and deadlines so they don’t get lost in the excitement.
FAQ
How do I help my team come up with creative ideas for Launch New Campaigns?
Prompt the group with recent trends or inspiring examples in your field, and encourage wild ideas before narrowing toward feasible actions.
What if discussion gets stuck on why certain tactics failed, rather than moving to solutions?
Acknowledge the learning, but gently steer the conversation towards actionable takeaways, especially in Amplify or Launch columns.
How should we decide what to stop versus what to amplify?
Focus on real impact: assess recent results or feedback and encourage the team to look at data or outcomes when making decisions.
At a glance
- Duration
35–50 min
- Team Size
4-12 people
- Columns
3 columns
- Base Format
Start, Stop, Continue
Tags
Ready to get started?
Use this template to run your next retrospective